Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how icespace.co.uk ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal data in connection with our website and services. We are committed to protecting your privacy and operating transparently under UK and EU data protection laws.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and other contact information you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, device type, operating system, and pages visited.
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: How you interact with our website, including referral sources, time spent on pages, and links clicked.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand website performance and user behaviour.
- Tracking affiliate commissions and conversions from casino partners.
- Improving site functionality, content, and user experience.
- Communicating with you regarding newsletters and updates (with your consent).
- Complying with legal obligations and preventing fraud.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track website performance and user behaviour (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals and conversions to casino partners.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You can control cookie preferences through your browser settings or opt out of non-essential cookies via our cookie consent banner. Please note that disabling essential cookies may limit site functionality.
Third-Party Links
Our website contains links to third-party casino operators and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. We recommend reviewing their privacy policies before providing any personal information. Your use of linked sites is at your own discretion.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the right to:
- Access your personal data held by us.
- Correct inaccurate or incomplete data.
- Request deletion of your data (right to be forgotten), subject to legal obligations.
- Restrict or object to processing of your data.
- Request portability of your data in a structured format.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are a US resident, you may have additional rights under applicable state privacy laws (e.g., CCPA). Please contact us for more information.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Typically:
- Contact information is retained for 2 years or until you request deletion.
- Analytics data is retained for up to 26 months.
- Affiliate tracking data is retained in accordance with partner agreements.
- Legal or regulatory data may be retained longer if required.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us at:
Email: privacy@icespace.co.uk
We will respond to your request within 30 days. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office at www.ico.org.uk.